Services
& Products | Tools for Sales
Performance Improvement |
Systema has hundreds of proprietary programs that have produced tangible,
meaningful results for our clients. Our validated systems assure predictable,
measurable performance improvement so that your sales organization is working
with the right people doing the right things continuously improving and growing.
The Right People
Selection Tools
Are you hiring people with great potential by hiring only the best? Are
the right people . . . doing the right things . . . in your sales organization?
Is your selection process working?
Systema has a family of four autonomous employment tests within our "Hiring
Suite" designed to meet all your pre-employment testing needs for field and
office based sales professionals.
These tests are easy to administer and results are available immediately
upon completion. Result reports can range from 2 to 15 pages with essential
facts and in-depth information including suggested interview questions and
tips on managing and training. Your selection of salespeople and sales managers
for hiring and promotion will greatly improve with these powerful instruments.
Doing the Right Things
Performance Improvement Tools
In partnership with your sales management leadership, Systema will identify
and correct the fundamental root causes of mediocre sales performance. We
have successfully applied these techniques since 1969, empowering hundreds
of leading companies to sell effectively against the new realities of the
competitive marketplace. Our processes and programs are designed for experienced
as well as new employees.
We work to:
- Develop 'power' verbal skills in salespeople
- Equip sales managers with effective coaching skills
- Re-motivate experienced representatives and managers
- Develop stronger and more productive relationships with clients and customers
- Create a genuine and effective customer focus
- Realign the sales organization to maximize leverage of currently available
selling resources
- Provide targeted, cost effective training
- Enhance job satisfaction and morale through effective career management
all Designed to Measurably Increase Sales Performance
No two sales organizations are exactly alike, therefore the concept of
one size fits all training and development rarely works. Improving the sales
organization effectiveness is a dynamic process.
Our library of competency development programs focus on developing the
individual's skills using diagnostic tools to determine unique abilities
and inabilities and provides different tools for different functional areas.
We gather feedback from those people who experience the behaviors of your
reps, managers and leaders. For example, from reps we get feedback from customers,
from managers their direct reports and leaders their management team.
We offer specialized workshops and clinics that provide on-the-job interpersonal
and operational skills as well as self-study resources.
Often Enough
What interferes with doing the right things often enough? In many
sales organizations it is the lack of a clearly defined sales process.
If performance is the issue in your sales organization, all the sales training
in the world will not correct a poor sales process.
Sales process performance improvement is an enabler of growth.
Success in the next generation of sales training means a significant shift
in strategy away from individual acts of heroism performed by sales reps
and to an organization that views sales on a holistic basis. An end to end
process involving every department from marketing to logistics to finance.
By approaching sales or the acquisition of business as a process rather
than an event, sales management see things from their customers point of
view.the best vantage point to win customer loyalty, respect and most importantly,
their business.
Sales is the last frontier in business that has not been re-engineered.
Is sales a process?
With each salesperson doing it their own way, you know that it takes more
than drive and ambition to be successful. But what makes Mary a top producer
year after year? And how can you multiply the Marys in your organization.
Traditional quota systems focus only on the sales results of the sales
people, but process based selling focuses on the process that leads to a
sale and continues these steps beyond the sale..assuring more high quality
sales by more people in a manner that can be tracked and followed and replicated!.
The traditional sales-rep as a warrior hero isn't going to cut it any more.
Sales management needs a new way of thinking. Sales needs to be looked
at as a process, not an event. An organized series of activities that
together accomplish the desired result.
Identifying and defining the selling process that is working in your organization
can assure you of a highly productive sales organization, better and more
accurate forecasts and more satisfied customers with measurably fewer complaints.
Our business is different.
Of course it is! That's why it is important to learn what is constantly
successful within your organization so everybody does it.not just the few
who outperform all the others year after year year. Developing a formal selling
process for your organization can streamline your company's ability to get
sales predictably and efficiently. Find out how Systema can help you help
your people do the right things to generate sales more often.
Systema has worked with behavioral measurement specialists (psychometricians)
to develop a unique line of instruments that provide literally the 'game
films' of a sales organization. We can help management answer these questions
and more:
- How does our sales force compare skill-wise with the competition?
- Do our managers see our salespeople the same way our customers do?
- Why is District A outselling District B by such a wide margin?
- Are we doing well with the economic buyers compared to the feasibility
and the user buyer?
- How do our 10 year veterans compare with the new two year novices in
sales effectiveness from the customer's perspective?
The person with the most information wins in the game of sales.
The answers to these questions and dozens more like them are available
to you as a side benefit while your salespeople get a wake-up call from their
best customers who tell your sales people exactly what areas they need to
work on to improve their effectiveness.
Measurably Improve Sales Performance
With Systema products and services you can measurably improve the performance
of your sales organization and at the same time:
- Measurably increase field sales performance
- Equip sales managers with effective coaching skills
- Re-motivate experienced managers and representatives
- Improve selection of salespeople and sales managers for hiring and promotion
- Develop stronger and more productive relationships with clients and customers
- Create a genuine and effective customer focus
- Realign the sales organization to maximize leverage of currently available
selling resources
- Provide targeted, cost effective training
- Enhance job satisfaction and more through effective career management
Our products and services are geared for driving improvement of influence
and leadership skills in the work place, skills which management research
has shown to produce measurable performance improvement.
In partnership with your sales management, Systema brings to the table
a variety of proven tools that will identify and correct the fundamental
root causes of mediocre sales performance. We have successfully applied these
techniques for over three decades, empowering hundreds of leading companies
to sell effectively against the new realities of the competitive market place.
Our Focus is on the Entire Organization Responsible for Sales Performance
| Executive Leaders: |
Presidents and CEOs, Senior Vice
Presidents |
| Sales Managers: |
Front-line Sales Managers |
| Managers: |
Those who influence, manage and
coordinate relationships with distributors and dealers |
| Sales Professionals: |
Consultative business developers,
major account representatives, territory representatives, pharmaceutical
representatives (specific for the pharmaceutical industry) |
| Sales Support: |
Associates with non-supervisory
responsibility |
| Coach/Trainer: |
Managers or trainers who focus
on developing other's skills and professional maturity |
Isn't it about time you determined just how effective your sales and management
training is?
More information on what customers think of
how your salespeople sell.
For information on Systema's sales management
systems e-mail us at: systema@systema.com or
call 866-271-1734.
Energizing Sales Performance World Wide Since 1969

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